We design and build BEAUTIFUL, FUNCTIONAL iOS and Android applications
Forks Over Knives App Icon


Working closely with the Forks Over Knives team, we helped design and develop their best-selling recipe app for iOS and Android. From early concept through to the design, development and marketing support - we poured our hearts into this project. It was clear that our primary objective was to use technology in order to help make adopting a plant-based lifestyle easier. The app includes features such as intelligent shopping lists to sort all your groceries by aisle, smart cooking instructions, free weekly recipe updates, and an emphasis on beautiful, mouthwatering photography. The app has been featured multiple times by Apple and has ranked #1 in Food & Drink for 6 consecutive months since launch.

Forks Over Knives iOS App Development
iOS App Development, UI & UX Design

Concept, design & dev

Concept & strategy
UX, UI design
iOS development

iOS App Development - App Store Optimization

Best New App

Featured on the App Store
as ‘Best New App’ in 125

Chart topping iOS Apps

#1 Paid App

#1 Food & Drink App
August 2014 - April 2015

Brian Wendel, Forks Over Knives
Everything the team creates is well thought out, carefully implemented and absolutely beautiful to look at. Pierre brings a lot more than just UI and design to the table. He is a brilliant strategist and really thinks through the details. To top things off, he is pleasant to work with, communicates clearly, and is an excellent collaborator.
Brian Wendel - President, Forks Over Knives
Skillshare App Icon


Skillshare is one of the biggest online communities, providing students with instant access to online classes, with thousands of short video lessons from the world’s best creators. Skillshare approached All Make Believe to help them port their iOS app to Android. As well as development, All Make Believe worked closely with Skillshare in an advisory capacity, helping their team explore the best way to deliver an app that matches the functionality of the iOS edition, yet feels right at home on Android.

Skillshare Screenshots

Android Logo

iOS to Android Port

Android development
Design & UX consultancy

Fly iOS App Icon


Fly is unlike any video editor you've ever experienced. Simply tap to cut between videos, swipe to add cross-dissolves, and effortlessly add music and voiceover to your videos. All Make Believe consulted with FLY in a design capacity, working with development team to optimize the user experience, interface and deliver marketing materials for launch. Featured as Best New App by Apple, and one of the ‘Best Apps of 2014’, FLY is now pre-installed on every iPhone in the Apple Store, and has amassed over 1m downloads.

Fly iOS App Screenshots
Apple Logo

UI, UX Design

In-house UI, UX design
Marketing & App Store assets.

Best New iOS App

Best of 2014

Named as one of the ‘Best Apps of 2014’ in 7 countries by Apple.

Number 1


Also pre-installed on all Apple Store demo iPhones


We’re a dedicated team of product people, designers and developers truly passionate about building apps that don’t just look good, but that provide an exceptional user experience.

We have a deep understanding of iOS and Android technologies, and pride ourselves on delivering polished, and highly intuitive applications that get noticed. It’s no coincidence that 2 of our latest projects have been featured as ‘Best New App’ by Apple, or that our concept-to-creation app Forks Over Knives still resides at the top of the App Store.

So what makes us different to almost any other development company out there? We focus heavily on the experience our partners receive too. Working with only a select few clients means we can throw everything we have into projects we believe in. We take the time to really develop a deep understanding of how the product can best be designed and architected, how it fits into your business, and how it will delight your users.

This is only possible because we’re obsessed with product and design. We nudge pixels, we love subtle animations, and every line of code that we write is tested to destruction. Our passion for detail frees you up to focus on the more important aspects of running your business. Ask any of our past clients and they’ll tell you that we really do sweat the small details, so you don’t have to.

Whether you have an idea for a concept that you’d like help turning into an app, or have a product fully spec’d out and ready for coding - get in touch with us. We’d love to learn more about you.



CEO, Creative Director
Project Lead, Design


MSC Computer Science
iOS Developer


MSC Computer Science
iOS Developer


MSC Computer Science
Android Developer


BSC Computer Science
Android & iOS Unicorn


MSC Computer Science


MSC Visual Comm. Design